With each moving year, the social stress that ladies feel to have hitched gets greater and greater. After moving 27 years old, Chinese women are regarded as ‘leftovers. ’ By 30 they feel exhausted of coping with society’s expectations and being defined as spinsters. Based on study carried out by the cosmetic makeup products brand name SK-II, only 20% of Asian ladies state they feel safe with all the notion of aging.
Women’s stress that is age-related the Procter & Gamble-owned brand name to introduce a brand new task, as part of their “Change Destiny” campaign. Alongside the Swedish agency Forsman & Bodenfors, the business created “The Expiry Date, ” a three-minute-long video clip that turns the proverbial ‘expiration date’ into a genuine and noticeable concept.
The agency’s that is stockholm-based follows the storyline of three young Asian ladies from different nations and their helplessness whenever being met with society’s expectations and stress concerning the procedure for normal aging. Lees verder